These ads were used to promote the United Adworkers 2007 Golf Outing. The headlines played off two ideas. One, the idea that ad people have the ability to reconceptualize most anything. And two, that many of the participants are not very good at golf.

“Bad Slice” won a Gold for Best Online Campaign Single at the 2007 United Adworkers Milwaukee 99 Awards Show. The pair of ads also received a Silver for Best Online Campaign Overall.