Borgess Health TV


These TV spots were used as part of a multimedia campaign to drive audiences to – a website where Borgess Health patients could share their stories and experiences from the hospital. Each TV spot had a 3-4 minute video version of the patient’s full story on the site.

Writing these spots was an exercise in editing, narrowing down complex patient stories into about 5 critical sentences. Additionally, with each spot, we crafted a complimentary visual narrative, which would (at first) appear to be a reenactment, but as the story progressed, we would see that it was the patient, fully healed and living their normal life.