Borgess Health Print Campaign

Print Ad 1

Print ad – “Chris”


Print Ad 2

Print ad – “Olivia”


Print ad 3

Print ad – “Peg”


These print ads were part of the multimedia “That’s Where” campaign for Borgess Health. Copy starts in medias res, thrusting the reader immediately into the drama of the patient’s health dilemma. Then, playing off the “That’s Where” phrase from the campaign, it leverages one of the brand’s core values as the difference maker, giving added perspective to the story’s resolution as it promotes the relevant service line.