Advanced Pain Management Radio – “Two Stories”

This spot was created as part of a new business pitch to Advanced Pain Management. It is essentially two spots in a row, first part telling the story of a man reflecting on all he has missed out on in life after a back injury. The second portion of the spot begins the same way, with the same music, momentarily fooling the listener into thinking the radio station accidentally played the same commercial two times in a row. But the story and music begin to change in subtle ways as he talks about his experience at Advanced Pain Management.