Specimen labels have very specific requirements based on things like heat, moisture and chemical exposure. This can include custom inks, adhesives, specially-formulated plastics and more. This direct mail piece advertised Tailored Label’s ability deliver on these very specialized labels and provide true engineering consultation to its customers.

Given that I have no actual expertise in chemical engineering, the clients were quite stunned when I presented them with this humorously long headline and they approved the concept on the spot.